NEW ARRIVALS
READY FOR A BRIGHT NEW DAY
The pre-fall collection is a manifestation of the DAY DNA: democratic design for real women who love classic items with clever tweaks, bold details, surprising contrast, and a fit that compliments the curves of your body and the state of your mind. It is the classics that are at the center of the collection, but they have been reworked to meet a new DAY, and they are not just fitting for this season but for many seasons to come.
The color scheme is grounded in light, warm nudes with popping technicolor styles in bright green, tangerine orange and French blue. It is suited for the woman who is ready to enter the world, hit the streets with a bounce in her stride and who wants to leave an impression; to see and be seen.
