DAY Birger et Mikkelsen is a Copenhagen-based brand founded in 1997 with a unique mission: To empower a woman’s everyday with crafted collections that are accessible and personal. DAY is democratic in its functionality, bohemian in its mindset, curated in its details, and sexy in its feeling. Guided by these values, DAY delivers reimagined classics, strong sartorial choices, and everyday affordable luxury to the independent woman.
THE DAILY PURPOSE
We craft curated pieces of clothes for women who know what they want and when they want it. Our purpose is to empower their every DAY with selected pieces that underline their personality and allow them to be as strong on the outside as they feel on the inside. The new DAY are products that has been touched by human hands – from one person to another.
NOT JUST ANOTHER DAY
” It was the hint of the past that made me curious. I remember being a young woman studying design and feeling the vibe of the strong Danish brands that changed the fashion scene in one decade. Back then, DAY BIRGER ET MIKKELSEN inspired me and gave me courage to follow my ambitions. Perhaps it is time for me to bring new life and identity to this old brand. To create something that clearly had been touched by human hands – curated and nurtured in every detail. I want to build a strong team – a creative nest for people with the right mindset and personality. This new DAY will be driven by a strong identity – a manifest that sums up all actions. I started drafting this on a blank sheet of paper…
THE DAY DREAM
SPRING SUMMER 23
The SS23 collection is a continuation of the strong stylistic approach to modern classics designated by the previous collections. Function is never compromised for aesthetics, yet each item perfectly combines excellent design choices with sharp silhouettes and desirable fabrics. The democratic vision of the brand where high-end design is translated into affordable luxury items, makes the collection one that embraces all the elements of a woman’s life. It is for the woman who is subtle in her sophistication, confident in her choices and ready to wander the city or travel the world.
The key pieces of SS23 present a new take on signature DAY items. The enduring trench coat is given a modern update with reflective piping and cheeky frills. The utility and cargo pants have been given a second (and third!) wash adding a worn-in look to the comfortable oversize bottoms. Paired with a simple tank top they exude coolness – mixed with a printed top in the new heritage tiger print and a pair of heels, the look becomes surprisingly sophisticated. The contrast between the handcrafted details and the casual laser cut edges is an ongoing motif in the DAY collections, and this season delightful new additions have made way their way to the curated wardrobe of the DAY woman. Our blooming fringe shirt lends a new romantic vibe to a leather skirt with shiny press buttons, while our sleek plissé styles and comfy crochet items makes casual lounge wear look and feel extravagant.
The impeccable suit is a natural part of the DAY woman’s wardrobe. This season the trouser suits have
been given exaggerated proportions with oversize sleeves, elongated shoulders, and accentuated waists.
When matched with our new take on the pencil skirt the look is grown up and put together; worn with our
narrow, high slit pants the look is definitively modern. The bohemian bouclé in yellow, black, and ivory pleases
the eye as well as the female curves; the cream-colored suit relieved of pockets and given ultra-high
slits is a fresh take on an enduring DAY favorite.
The touch of individualism that is innate to the DAY woman comes across most charmingly, when she decides to take all her wardrobe staples and mix them up. A glossy leather dress with a floaty scarf, two-tone plissé dresses under a coat with supersized lapels and straps, boudoir slip dresses under a sharp black coat adorned with shiny tassels.
The color scheme is centered around our core classic neutrals in light khaki,
cream, and pitch black mixed with enticing nuances of muted and light green, crisp and soft blue, spicy
orange, and pale taupe.
”The DAY DREAM collection embraces all aspects of a woman’s life. The clothes should make you feel prepared for all events, comfortable on any occasion. Each piece should stay relevant beyond shifting trends and altering seasons. And every item should have a fit and feel that accentuates your personality and empowers you to feel feminine and free, casually sophisticated, and undeniably sexy.”empower you to feel feminine and strong, smart and sexy” says Christina Exsteen.